Share links to your blog posts via Twitter or Facebook. It always works, right?

Instagram is different, as there are no links within the captions of pictures.

In contrast to the text of other social networks’ posts that share a link, Instagram posts do not have a built-in ability to generate traffic. However, this does not mean that you can’t advertise your blog or get visitors to your blog using Instagram.

In order to achieve your goals, you need to use more sophisticated strategies than simply sharing links in your Instagram posts. To see results, you must make sure that everything is done correctly.

1. Benefits of Instagram

Why do you continue to share your blog posts when it’s so difficult to get traffic? Instagram has a high level of engagement and rapid growth.

Instagram’s monthly users are increasing and show no sign of slowing. You could potentially reach a large user base with your Instagram marketing.

Instagram has a huge user base and a community that is very active. Instagram photos are significantly more engaging than photos on other social networks such as free followers. You can easily start a conversation with other users, interact and gain new followers. Instagram is worth your time as well, because building a community and connecting with others around your niche are key components to blogging success.

If you are running your blog as a business, it might be interesting to learn that Instagram users can also become customers.

2. Choose your name carefully.

It’s something I have said before and it is also true for Instagram: Social media marketing success begins with the basics. It is also important to give your Instagram account an appropriate moniker. You should not worry about whether you want to use the name of your site or your own name on Instagram.

Do you run your blog alone, and how private is it? Is your blog known to the entire world?

You could change your career if you use Instagram for more than just promoting your website.

You want to promote a website or your brand?

You may choose a blog name that makes sense in some cases, but you might prefer to keep your identity. There are also times when having two Instagram accounts is a smart idea.

If you have multiple social media accounts, make sure that your followers are able to quickly identify which ones belong together.

Your Instagram handle is not the only thing you have. You also have a username.

Sometimes, these may be the same. You can also use your company name as the Instagram handle and your blog name as your Instagram name, or vice-versa.

3. You in a picture

You can’t simply share links to articles on Instagram. Instead, you should use more sophisticated marketing strategies. The first thing to decide is whether you want to ask publicly or privately. You can use Instagram to promote your blog by leaving your privacy settings at default.

Instagram accounts have a picture that is known as the avatar. The logo is used by the majority of corporate profiles. For personal profiles you can choose any image, but I recommend using a picture of yourself to help other users identify you.

Instagram will automatically crop your photo to a circle if you choose a picture.

The size of the profile image should be 110 by 110 pixels. You can use Canva, a program that allows you to create a larger logo by placing the smaller logo within the circle of the larger logo.

Your bio is vital if you want to be successful on Instagram. The short biography should at least be informative and show some personality. You can also include a call to action.

If you use this hashtag, your Instagram picture will not be searchable.

The hashtags are also clickable and can be used to go straight to the hashtag stream. The hashtags are also clickable and allow users to directly go to the hashtag stream. You can use a brand hashtag consistently in your Instagram posts to direct users directly to this stream.

Only in your Instagram bio can you add a link that is clickable. This is why the link is so important. You can, for example, use this link as a way to direct people to your latest blog post; simply update it whenever you publish a brand new entry. Other writers, like Jeff Bullas use the link as a Freebie to convert Instagram subscribers into email subscribers.

Bloggers often do this. After posting a blog post, they’ll add images that tease the piece and finish with a call-to-action. Click the link in the description. Google Analytics will show the clicks as Instagram referrals. However, you can’t determine which Instagram post triggered them.

4. Your Photos

Your Instagram photos need to be stunning. They should also stand out. Use a (stock) image that is different from the one used in your blog post. Produce Instagram photos that will interest your viewers and encourage them to click.

Don’t be scared; Instagram will help you turn your average smartphone photos into stunning ones. You can use the filters and cropping tools to enhance your photos.

You can also create Instagram images with graphics and text using Canva. Please, there are many ways to create blog posts that reference the material in the image quotes. Quotes from the article can be used or well-known quotations that relate to your content. Create a quote and make sure the text on your mobile device is readable.

Assemble data or truth illustrations. You could use statistics or make a claim in your blog post.

Use images that are related to the theme of your site.

Mark your photos

You can also upload short videos to Instagram. These videos are often used to boost interaction. You must convey the story of your brand through your pictures. Your sharing should be consistent; if you have a fashion site, for instance, your images should include many outfits, shops, and other items related to fashion. Your Instagram feed should feature images of all kinds of flowers, trees, flowerbeds and other gardening-related subjects.

5. Use the comments on the post

Use the image caption

It is usually the caption that piques interest, or lack thereof. They have read the caption and it can be a great way to pique interest in your post.

You can master the art of writing Instagram captions. As you become more experienced, your captions will improve. You’ll learn what attracts, elicits response, and what is not well-received free instagram likes.

Remember the following when writing the caption of your photo:

It might be better to go for a longer article. The longer someone takes to read and respond to your article the better. Instagram will rec
ognize that a person took the time to actually read your article, rather than just scrolling by it. As a result, your photos will be ranked higher by the Instagram algorithm.

It is important to pay attention to the first sentence in your caption. This is because this is what viewers see first and determines if they continue reading. Treat the first sentence like a headline.

Use it consistently, even if you first have to discover your voice as a businessperson. Include a call to action. If you want to drive traffic to your blog, you will most likely use phrases like “find out more in the blog” or “click on the link within the description”.

Use keywords to your advantage! It can take a lot of time to find the right hashtags, but you will improve with practice. If you’re looking for help finding the right hashtags, check out my latest article on how to select them.

Order and use emojis. Emojis can add a personal flair to your caption, while line breaks will make it easier to read.

6. Post more

Instagram posts lose their visibility and attention over time. More than half the comments will be posted within six hours after publishing your article. If your post’s ability to attract readers declines, you must post something else. Otherwise, you run the risk of becoming inactive.

Post more often. I’ve already given you some ideas on what to post. Now you need to do it. You can increase your Instagram following by posting frequently. A photo or graphic is required every few hours.

It is a good idea to schedule some posts, as you don’t want your entire day to be consumed by Instagram. Take ten minutes and create a post on Buffer for every image you need for the day. Buffer will then make sure that your posts appear at the intervals specified by you.

Remember that if you select scheduling, a tool will publish your post at a certain time but it won’t reply to your comments or engage your followers. Check your Instagram account again after a few hours and respond to any comments.

You can attract more followers and increase your interaction by keeping your posts active. Instagram stories can help you gain more viewers. This focus will include your Instagram feed.

7. Increase your fan base

It is important to have a large (engaged) following on social media in order to increase blog traffic. Getting more Instagram followers is one of the best strategies to drive traffic to your blog. Other strategies include increasing interaction, finding better hashtags and increasing engagement.

Here are some tips on how to increase the number (targeted Instagram subscribers) on your account.

Promote your Instagram account by including it on your blog and making it easy for your readers to follow it. You could, for example, give out nametags that people can scan to find you.

Promote your Instagram account on other social media sites. You can mention your Instagram account on Twitter and Facebook if you have a larger following. Add a link in your bio.

In an email, ask your subscribers to follow your Instagram account by adding a link in your signature.

When leaving comments on Instagram photos, choose posts from users who share your interests. Interacting with other Instagram users is the best way to grow your Instagram followers.

Try to balance interaction with following. This will help you achieve better results.

If you include interviews in your articles, you can name the person that was interviewed.

Post when your audience is online and use a scheduling tool.

8. What is the origin of your blog readers?

You should share your blog posts in your bio first, as it is the only place where you can add a link that will work on Instagram.

You can simply direct people to your website. When you share an image from a post, simply write “Click on the link in my bio” as the caption. This is only useful if you share only new blog posts, as older posts will not appear on your landing page.

9. Interact

To build a following, you must first become visible on Instagram. Self-engagement is important, as well as the respect you show for others’ efforts. Instagram’s business engagement is very high compared to that of other social media networks:

Use hashtags to make your posts visible in the appropriate market or subject. Use hashtags to increase your visibility in the market or topic you are interested in. Use hashtags to discover interesting discussions and posts.

You can grow your Instagram following by sharing great photos and liking and commenting on others’ pictures. Interact with other users in your niche. They will remember you and be interested in reading your blog and writing.

10. Use hashtags

Hashtags can make your post stand out, even if you (yet to) have one million followers. Instagram gives you important data about caption usage. Select hashtags that have a lot of popularity, but are not so popular that your message gets lost in the noise. If you type a hashtag on Instagram, it will suggest related hashtags. Some of them are more specific.

You should use hashtags that are as specific as possible without sacrificing their popularity. If a hashtag is too specific, it will be less likely to be searched.

Use hashtags – you can use many.

Each hashtag increases the number of people that see your message. Only use hashtags if your article is relevant.

Use the most common and prominent terms. Do some research on your most relevant topics. Small to medium niche hashtags can have a great deal of influence.

11. Instagram is a powerful tool for promoting your image.

Instagram is a great way to market your website. Your blog will be on the path to Instagram success if you follow these nine steps.

You should not limit yourself to just blog traffic when you are a blogger using Instagram. Promotion of a blog can come in many different forms. If you use branded images, and develop a targeted audience to build a following for your blog, the impact of your blog is often not limited by the traffic that comes via your profile link.

12. Instagram Videos

Instagram stories are updates to your profile which, if not saved in a collection of stories, will disappear after 24 hours.

You can add audio, emojis and text to your Instagram stories. You can ask questions and get responses from your audience in tales.

Instagram Stories allows you to share content more often and in a less formal way. Instagram users often upload multiple Instagram stories each day, but only one “normal update” on Instagram.

Instagram Stories are a prominent feature on the platform, as they appear at the top of your feed.

13. Use the Collection of Stories

You can stop your stories from disappearing in 24 hours by adding them to an archive. You can use this area to store articles that you have written for your blog. For example, you could create an archive of all your blog posts and include any articles that link back to them buy instagram followers.

14. Merge posts and stories

Combining Instagram posts and stories will help you to promote your website more effectively.

Here’s a strategy you can use:

Write an article first about your latest blog post. Write a caption that is compelling and tell people where to find more information.

Share your Instagram updates to your stories for more views.

Tell some stories using quotes and ideas from the article. Directly link to relevant articles.

15. Remain Reliable

Your Instagram efforts won’t generate traffic from day one. Become active, create your profile, build your brand and grow your following.

It will be hard to stay with it initially when engagement is low, and your posts do not receive much attention.

Instagram success depends on your ability to be consistent, share, learn, and interact. You will gain experience and learn what your audience likes. Your blog’s traffic, readership and engagement will increase as a result.

Final thoughts on Instagram blog promotions

Instagram can make it difficult to get traffic to your website. Instagram can also be used to promote a blog.

Instagram is one the most active social networks and it’s easy for new users of Instagram to engage in conversations with strangers. Promoting your blog is as simple as being active, engaging in discussions and posting regularly.